Role: Stills Concept Development, Cast Curation Research, Accessory Design, OOH Finishing, and BTS Capture

Client: adidas South Africa, Agency: Room Studios

Adidas Originals FW24A look back at our latest campaign. Rooted in streetwear heritage and underpinned by timeless design—uncovering the extraordinary in the everyday. POWERHOUSE CASTAma Qamata, Thebe Magugu, Pamela Mntanga, Money Badoo, Rarri, Solo, Whitney Rhodes, Nabilah Kariem, Alex Michelson, Lethabo MotlaleClient: adidas ZABrand Manager + EIM Style: Noxolo MafuBrand Pr + Culture Specialist: Portia GxashekaBrand Hype Specialist + Activations: Karel BlommaertInternal Agency: Room StudioCreative Director: Ashley BennStrategy + Operations: Eden Toohey-OgleArt Director: Jaimi RobinDesign Lead: Kirsten MackrillVIDEODirector: Imraan ChristianAssistant Director: Haneem ChristianProducer: Chris Coetsee (Dare Content)Production Manager: Tristan McCarthyProduction Coordinator: Okuhle MbenguDOP: Motheo Moeng1st AC: Themba Mabaso2nd AC: GalaletsangDit: Owen Bruce,Gaffer: Andre BeumerBest Boy: Marcus NepfumbadaSpark: Moeketsi MbeleKey Grip:Bestboy: Jarryd MelvinArt Director: Claire GrittenProps Master: Sandile MasekoProps Standby: James MudzingwaArt Asst: Kelvin Kandira, Sbu Nkosi, Jabu Mbuza, Eugine Mokone, Sifiso MgagaWardrobe Stylist: Amy ZamaStyling Assistant: Nadia OmarStyling Assistant: Jana-Mariè de JagerHair + Make Up: Nombuso NgcoboHair + Make Up Assistant: Amka ToniaUnit Manager: Chad MachogoUnit Assistant: Thami TihakaneHealth + Safety: Yedwa PashanteEdit + Grade: Thomas WellsBacking Track: Wake Up - Money BadooSTILLSPhotographer: Luke HoubaPhotographer Assistant: Nicholai ThomasLighting Assistant: ChrisEXPERIENCE ARCHITECTURECreative Director: Robyn NewhamArt Director: Sanri PienaarCatering: Sandy’sTech & AV: Av SenseDecor: Hire SocietyContent: Art Villain Performance: Manana

SPOTIFY RADAR RELEASE DOCUMENTARY [TYLA]

Tyla’s branding takes a Nostalgic Retro approach to the Bold Serif Font, elevating them through warping, texturising and embossing.

Juxtaposed against a softer tonal range.

Her colourways are predominantly pastel. Soft, light, and delicate in nature.

Striking and feminine. We’ve kept to this core CI throughout her Radar Release. Elevating even further.

Client: Spotify Africa @spotifyafrica
Agency: Room Studios @roomstudio_

Production: Director: Ashley Benn/ Photographer & Concept Lead: Dune Tilley/ Producer: Eden Toohey-Ogle/DP: Julian Robinet/ B-Cam & CI Development/Title Treatment: Jaimi Robin/ Art/Set: Kirsten Mackrill/1st AC: Juan White/2nd AC: Lucy Moagi/ Audio Tech: Francois de Klerk/ Gaffer: Retang Sebeka/ Spark: Nkateko Mondhlana/Best Boy: Obakeng Selapisa / Styling: Didintle Ntshudisane /Make Up: Shakirah Sithole/
Post-Production :Offline Editor: Damiane Van Reenen/Online Editor: Jarryd Du Thoit/ Final Mix: Luis Trujillo

[ORLANDO PIRATES ZINE EXCERPT] [CLIENT: ADIDAS X ORLANDO PIRATES] [AGENCY: ROOM STUDIO]

Spotify Africa X FCB

Agency: Room Studio

Barça African Connect

This campaign is dedicated to spotlighting Nigerian artists through Barça Football Club, blending vibrant African design with contemporary branding. It aims to create a cohesive and impactful presence across multiple platforms, showcasing the richness of Nigerian music while connecting with a global audience.