SPOTIFY RADAR RELEASE DOCUMENTARY [TYLA]
Tyla’s branding takes a Nostalgic Retro approach to the Bold Serif Font, elevating them through warping, texturising and embossing.
Juxtaposed against a softer tonal range.
Her colourways are predominantly pastel. Soft, light, and delicate in nature.
Striking and feminine. We’ve kept to this core CI throughout her Radar Release. Elevating even further.
Client: Spotify Africa @spotifyafrica
Agency: Room Studios @roomstudio_
Production: Director: Ashley Benn/ Photographer & Concept Lead: Dune Tilley/ Producer: Eden Toohey-Ogle/DP: Julian Robinet/ B-Cam & CI Development/Title Treatment: Jaimi Robin/ Art/Set: Kirsten Mackrill/1st AC: Juan White/2nd AC: Lucy Moagi/ Audio Tech: Francois de Klerk/ Gaffer: Retang Sebeka/ Spark: Nkateko Mondhlana/Best Boy: Obakeng Selapisa / Styling: Didintle Ntshudisane /Make Up: Shakirah Sithole/
Post-Production :Offline Editor: Damiane Van Reenen/Online Editor: Jarryd Du Thoit/ Final Mix: Luis Trujillo
[ADIDAS X RICH MNISI LAUNCH CAMPAIGN]
[ADIDAS X THEBE MAGUGU LAUNCH CAMPAIGN] [OOH FINISHING]
[SONIC LAYER]
The art direction reflects the energy conveyed throughout the tracklist
—authentically designed, the exploration of 3D art and sound, is a testimonial to personal progress through the ages, both visually and sonically.
The playlist explores sound as it relates to art and, in addition
—the marrying of the two to create layered artworks that expand sensory connection.
